Currently, I lead a team of 5 wonderful Product Designers at Emirates National Bank Dubai, Business Banking tribe.
Together, we achieved the following
As of June 2024
92.5%
Design Consistency Rate
We scored 50% higher than other teams when measuring consistency in typography, design tokens, component structure, and more.
6
Templates
We reduced the number of inconsistent templates from 21 to 6 for building any product.
2
Types Of Users
We created products that offer a consistent experience for both clients and staff.
2
Product Incubation Initiatives
We collaborated with the Service Design & Strategy team, we launched two incubation initiatives for lending asset products.
2
Brands
We designed a consistent experience for both Emirates NBD and Emirates Islamic brands.
2
Service Blueprints
We collaborated with the Service Design team, to create a detailed user journey map for the Account Opening process, addressing both simple and high-risk applications.
7
Business Banking Products
We built Account Opening journeys, KYC Refresher, Lending Products, Live Dashboards and many more.
6
User Testing Sessions
We collaborated with the Research team to conduct major sessions before significant releases.
2
Languages
We ensured seamless support for two languages - English and Arabic - to cater to our target market effectively.
Monthly Group Digital Office meeting, July 2024
Together, we designed more than 7 Business Banking products for SMEs owners, commonly used by clients and staff.
We organized the way we work together and with others.
We designed the first AI powered solution across all other Retail and Business products for onboarding SME clients.
We promoted a Design oriented culture within the tribe by collaborating with other Design disciplines
Talks about components enhancements with the Design System developers
Service Design sessions mapping out phases, systems, and teams for onboarding SME clients with different diligence profiles
Knowledge sharing with Research team for planned user testing sessions
