Hi, I'm Paul. I design for large financial institutions, fintech products and dense back-office systems behind them.
AI-aware, comfortable in /code, happiest turning tough timelines into clear steps.
Also a compulsive doodler

Projects I’ve worked on and other design and team stories

Highlights

At the moment, I’m leading the design team of the Business Banking tribe at Emirates NBD. I make sure they laugh Monday to Friday and meet all stakeholders expectations

Showing other teams how we successfully grew the business banking portfolio from 2 to 11 projects in 3 years, how we collaborated with Research, Service Design and Design System teams

AI Innovation Workshop Awards, October 2025

At the 2025 Central Bank of the UAE Hackathon, held in partnership with KPMG, EFI, and UBF, six leading banks came together for an intensive two-day challenge to push the boundaries of Al in financial services. Among the standout participants was the Emirates NBD team, representing Business Banking, Engineering, and Product Design in a tightly coordinated cross-functional effort.

Business Banking - Emirates NBD & Central Bank of UAE

Words from collaborators

What I know well enough to stay out of

I know how design systems, research, and branding work. I just don't run them.

Design System Governance

Advanced Market & User Research

Branding

I worked for

  • Emirates National Bank Dubai Paul Waked
  • Nymcard Paul Waked
  • Nymgo
  • Born Interactive Paul Waked
As a Product Designer, I worked on various retail and internal (staff) projects with Emirates NBD and with Nymcard—a SaaS FinTech solution. Earlier, I worked as a front-end developer with Nymgo (2016) and Born Interactive (2011) building web-application, admin dashboards and e-commerce websites.

Always happy to chat