I’m Paul, a product designer and a musician at heart
Currently, I lead the team of 5 wonderful Product Designers, for the Business Banking tribe at Emirates National Bank Dubai - ENBD. Together we did the following…
7
Products
We designed 7 products for clients and staff.
92.5%
Product Maturity & Consistency
We scored 92.5% on Product Maturity & Consistency
22 to 9.5 days
Turn-Around-Time
We helped the business re-design and deliver a Business Account Opening journey that reduced the “Turn-around-time” from 22 to 9.5 days, as of July 2024.
Previously, I worked on the following projects
Emirates National Bank Dubai, 2022
Instant Credit Card Issuance
With a success rate of 60%, the solution we developed can potentially issue 2,200 cards per month in less than 3 minutes once rolled out for all customers.
Emirates National Bank Dubai, 2021
Pay a friend
By improving discoverability and messaging, we achieved a 43.8% increase in activation and a 15% reduction in the rate of dormant users for this solution.
Emirates National Bank Dubai, 2021
Digital Account Opening
We boosted completion rate that was less than 25% by simplifying the process, adding animated illustrations, and splitting it into two parts.
Emirates National Bank Dubai, 2022
Documentation
How we setup a proper process to document mobile and web common layouts and patterns using Figma, Notion and Slack.
Emirates National Bank Dubai, 2022
NymCard
From an idea to serve underbanked societies, to $36.1 million in total funding, and partnerships with Visa, Mastercard, Apple Pay, Google Pay, Western Union, and many more.
Platforms, Guidelines and Policies
Additionally, I’ve worked on many other projects throughout my career and acquired knowledge in various frameworks, platforms guidelines and banking policies
Apple HIG
Material Design
Angular
Storybook
WCAG
React MUI
Open Banking
Talents I worked with
James Palmer
VP Group Head of Design
Emirates NBD
“Paul is an exceptional designer and leader who demonstrates tremendous patience with his teams. I initially brought Paul on board to address an urgent team need and fill a resource gap. Not only did he fulfil that need, he also became an integral team member.”
Senior Product Designer
Mehek Contractor
Emirates NBD
“His feedback has not only taught me a great deal but has also introduced me to new and more organized ways of working…”
Senior Product Designer
Gianbattista Bifulco
Emirates NBD